The hottest high-end market lets color TV out of t

The high-end market has let color TV out of the dilemma

at the just concluded China home appliance Expo (AWE), Chinese and foreign color TV manufacturers are "Eight Immortals crossing the sea, each showing its own capabilities", and different display technologies are also secretly competing. In the past year, the upgrading of display technology initiated by the world's leading brands has become a key word for the development of the industry. They have promoted industrial upgrading and expanded the high-end market through innovation in display technology. At the just concluded China home appliance Expo (AWE), Chinese and foreign color TV manufacturers are Eight Immortals crossing the sea, showing their own capabilities, and different display technologies are also secretly competing. In the past year, the upgrading of display technology initiated by the world's leading brands has become a key word for the development of the industry. They have promoted industrial upgrading and expanded the high-end market through innovation in display technology

every year on awe, TV can bring unexpected surprises. Surface TV in 2014 and suhdtv in 2015. This year, Samsung officially launched its second-generation quantum dot TV in the Chinese market, announcing the arrival of the borderless surface era. Beijing business daily saw on awe that Samsung showed the whole process of dozens of different categories of TVs, which need to maintain stability as much as possible. The full series of suhdtv alone provides choices from 5 inches in size. According to Liu Junguang, deputy general manager of TV marketing in Greater China of Samsung Electronics, in the coming months, will Samsung still push to purchase from its parent company? This doubtful point may be worth us to track the brand-new product lines of more than ten series and nearly 40 models of TVs, including suhd, curved surface, UHD and home and eye pleasing TVs

weeding out the old and bringing forth the new is an important guarantee for the TV industry to get out of the inherent shackles and reshape the new pattern. Moreover, for the color TV industry, the competition among brands is not a bad thing, but can stimulate potential vitality. Samsung is actively developing new technologies and products, and has launched a series of products that lead the development of the industry. Moreover, under the wave of Internet +, Samsung will also continue to expand its content sources, establish in-depth cooperation with icntv, mango TV, etc., and constantly improve the tizen operating system, making it easier and more comfortable for users to use in Colleges and universities

in addition to the direction of self upgrading, looking at the global market, the TV industry is in a state of recovery and adjustment, entering the stock competition. For the Chinese market, although it experienced the dilemma of both volume and price decline in 2014 and slight growth in 2015, it still maintained market vitality

Liu Junguang believes that in the future market, TV will show a trend of continuous growth of high-end smart music products, and at the same time, through rapid competition to guide technology to accelerate iterative upgrading, while Samsung TV will carry out product differentiation strategy. In terms of products, while improving the sales of high-end products, it will continue to promote curved surface TV into the mainstream color TV market; It determines the future of the enterprise. In addition, it will further research and develop the consumer needs of its own department, and launch differentiated functions such as voice mirroring, family TV, visual appreciation, and one screen sharing

relevant experts believe that the return of color TV to image quality is still the main tone of 2016. In 2016, the focus of the color TV market will still be on intelligence, image quality and large screen. Only by focusing on the high-end large screen market can we make a difference. Brands with weak technological innovation ability and slow transformation speed will be in danger of falling behind at any time