From November 22 to 25, 2016, the China International Construction machinery, building materials machinery, construction vehicles and Equipment Expo (hereinafter referred to as "Shanghai Baoma Expo"), known as the "first exhibition of China's construction machinery", was grandly opened in Shanghai New International Expo Center. Many construction machinery enterprises competed for beauty and made wonderful appearances, It staged the most colorful feast of construction machinery, and also cast the legend of China's first commercial exhibition. One of the world's largest auto parts manufacturers, Dena, adhering to the reliable and excellent product technology advantages, dressed up to attend the 2016 BMW Shanghai Exhibition
high end power Dena "bright sword" Shanghai BMW exhibition
this exhibition, Dena brought three power transmission systems suitable for off-road vehicles, including the transmission system of cross-country crane, the transmission system of wheel excavator and the transmission system of loader. In addition, the Spicer series axle, a household product, shows that it will be equipped with Spicer 20d axle for medium-sized underground mining vehicles and load hauling dump trucks, as well as Spicer 246 axle for off-road cranes, which enriches the existing product line. Dena booth and engine attracted many customers. Many people stopped for a long time to carefully observe the details of the engine. Dena staff are very professional in explaining the performance characteristics and related knowledge of products to visitors. The customer negotiation area on the booth was also full of customers, a busy scene
during the high-end power Dena "shining sword" Shanghai BMW exhibition, HC construction machinery had the honor to conduct a special interview with antoniovalencia, senior vice president of Dena worldwide and head of China, and had an in-depth conversation with jeffcole, senior director of corporate communications of Dena Co., Ltd. and Wen Junzhu, senior manager of Asia Pacific market communications of Dena Management (Shanghai) Co., Ltd, They shared with us the exhibition and domestic business of Dena. Dena has participated in the BMW Exhibition for several consecutive years. The BMW exhibition is an important platform for displaying and promoting new products and spreading brand value. It communicates closely with users, dealers and partners and listens to customers' wishes
high end power Dena "bright sword" Shanghai BMW exhibition
all customers who have just started to understand the mechanical experimental machine should pay attention to innovation, inheritance and excellent quality
in the process of market adjustment, Dena seizes the opportunity, takes advantage of the trend, strives for innovation and change, adheres to the refinement and strengthening of leading products, pursues excellent quality, and the product structure is also constantly upgraded. Hua Anton said that in this exhibition, Dena's participating products are very rich, and its main products such as transmissions and axles are grandly unveiled, which is a perfect embodiment of the company's R & D and manufacturing strength
high end power Dena "bright sword" Shanghai BMW exhibition
Dena mainly serves three markets, namely light vehicles, commercial vehicles and off highway vehicles. The Spicer 246 new type planetary rigid steering axle shown by DENA is used in the rough terrain crane series, which is for mechanical equipment with a lifting capacity of 30 to 110 tons (33 to 120 short tons), and can be equipped with Dena's fully integrated Spicer smartsuite ™ Vehicle coupling technology. Spicer 246 is the first model of this product series. At present, the final pre production test is under way, and it will be officially put into production in the first quarter of 2017. The 245 and 247 models will also be put into production in the following time
high end power Dena "bright sword" Shanghai BMW exhibition
Hua Anton said that Dena Rexroth R3 hydrostatic mechanical infinite gearbox has entered the trial production and testing stage. Hvtr3 adopts modular design and is suitable for a variety of application configurations, including wheel loaders, graders, industrial forklifts, front hoists, forestry skidders and other off-road mechanical equipment. This gearbox is designed for applications with a net input power of 200 to 270kw (268 to 362hp). Off highway vehicles have developed into more and more complex and high-tech systems, so OEMs and operators require a smoother and quieter driving experience. Today, the industry also puts forward comprehensive requirements for fuel economy, performance and handling. Denarexroth's hvtr3 advanced solution has achieved an excellent balance in efficiency and handling performance
high end power Dena "bright sword" Shanghai BMW exhibition
rooted in 25 years of innovative development
as a global technical leader in vehicle transmission systems, Dena not only serves light vehicle and commercial vehicle manufacturing enterprises, but also provides powertrain solutions for off-road vehicle manufacturing enterprises, covering agricultural machinery, mining, logistics handling, construction machinery and other fields. From landing in China in 1991 to today, 25 years later, in the field of construction machinery, Dena has been working closely with host manufacturing enterprises including Sany, XCMG, John Deere and Xiamen Engineering Group to make its own contributions to its product development
high end power Dena "shining sword" Shanghai BMW exhibition
Hua Anton told that when he first arrived in China, Dena had only one office. After continuous development and expansion, Dena established its own factory in Wuxi. Dana now has ten offices and factories across the country, with nearly 7000 employees. In addition to the production plant, Dena has two technology centers in China for 25 years, which can provide advanced products and application engineering services, involving the research, design, development and testing of off highway axles, transmission shafts and gearboxes, transmission shafts of commercial vehicles, light axles and transmission shafts, and sealing and thermal management products (including electric vehicle battery coolers). There are about 160 engineers in these two technical centers, who are responsible for not only the domestic market, but also the foreign market. The establishment of Wuxi Technology Center fully integrates Dena's world leading technology, although the power of the hydraulic system of the static experimental machine is not very large technology and Chinese local resources. Dena is unswervingly committed to innovating and manufacturing high-quality products, and supports vehicle and equipment manufacturers to cope with the rapidly changing world. Dana knows that only through continuous innovation and improvement in technology and products can we make ourselves and customers face different market conditions more effectively. Facing the drastic changes in China's construction machinery market, Dena is calm and confident
high end power Dena "bright sword" Shanghai BMW exhibition
customer first and high-quality service
Dena has more than 100 engineering, manufacturing and distribution facilities around the world, which can provide local product and service support for original equipment manufacturers and after-sales customers. In order to better serve customers, Dena established its first maintenance service center in China in 2012. With the development and expansion of the enterprise, Dena has established several maintenance and testing centers in different regions. Hua Anton emphasized that Dena's service is the best. Dena takes customers first, makes global layout, acquires Brevini, and provides customers with more comprehensive services
high end power Dena "shining sword" Shanghai BMW exhibition
facing China with a huge market, Dena is not reluctant to allocate more resources to domestic customers. Hua Anton sincerely said, "we will pay more attention to the analysis, expansion and localization of the transmission line product portfolio Jinan Shijin to the machinery industry, further expand the distribution and service network in China, and enhance the development and testing capabilities."
high end power Dena "shining sword" BMW Shanghai Exhibition
the 4-day BMW exhibition Dena has yielded a lot, with thousands of visitors to the Dena platform, and more than 100 interested customers signing on-site purchase letters of intent. Standing at the starting point of innovation, Dena seized new opportunities, stimulated green growth momentum, and embarked on a development path led by innovative technology. With new products, new services, and new kinetic energy, it helped the construction machinery industry add bricks and tiles to the national economic construction, and provided high-tech, high-new energy, and highly reliable products and services to customers at home and abroad
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