Current status and trend of printing industry

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Current development status and trend of the printing industry today, the clearest and most important development of the printing industry in the United States is that the market requires printing enterprises to do more and provide more services

today, printing is no longer an isolated and special process that has nothing to do with other industries

today, customers expect printing to be easily and perfectly integrated with their other businesses

let me cite two simple but very important examples to illustrate

in the past many years, although the prepress systems adopted by each printing enterprise were different, they were all based on the four-color ink printing environment of CMYK. At the same time, auxiliary tools such as video display, page, desktop printing equipment and office printing equipment should be used in the whole workflow. The latter tools are all based on RGB system

in recent years, it has become increasingly clear that the differences among printing enterprises have disappeared. RGB is the color mode of the client authoring source file. Digital cameras, computer monitors, large screen video displays and many other display tools are based on RGB system. Nowadays, printing enterprises are increasingly using RGB workflow, and increasingly feel that this is a very good solution. Printing enterprises encourage customers to provide RGB files in view of the fact that graphene itself can be used in many fields. They precisely adjust their color management solutions to ensure that RGB can be converted to CMYK stably and with high quality

this example clearly shows that printing is expanding to other professional fields and is trying to adapt to the overall communication strategy of customers

another example is that smart printing enterprises will take the initiative to help customers establish and expand their databases

in the 1990s, variable data printing technology appeared in the market. At that time, some experts believed that it would bring far-reaching development opportunities to printing enterprises. Some insiders at home and abroad also correctly realize that the success of variable data printing will depend entirely on the quality of variable data. It can correctly process the customer's data and convert it into a practical form, and then use these data to complete highly personalized printing, and make business in a very short time. The purpose of printing enterprises is to provide customers with new value-added services. They also know more about their customers' private and corporate information than ever before. The relationship established in this way is more like a cooperative relationship than a simple buying and selling relationship

many observers believe that partnership and value-added services are the key to the future printing industry. In fact, this trend profoundly reflects the reality that American business is developing into a broader field. Many large customers are reducing the number of suppliers who provide services for themselves. Because it can minimize the energy spent on price seeking, contract signing and other administrative affairs. They want more services from fewer suppliers. Only those printing enterprises who know this well will achieve the greatest success

therefore, many printing enterprises have been helping customers strengthen and improve their databases, and then use them for a variety of personalized products. These printing enterprises have begun to help customers maintain pictures, logos, designs, texts and other forms of digital assets, so that they can quickly and easily use them for other purposes

a logical step from this is that the printing enterprises that provide these services for the customer enterprises can say to the customers, "since we have printed these things for you, you can let us match the materials to be tested to help you mail them."

in the United States, most printed matter is mailed. It is not uncommon for postage to exceed the sum of design and printing costs. Printing enterprises will say to customers, "we understand the postal system. We can correctly prepare the printed matter you need to mail, and help you get the most favorable mailing price. We can arrange the specific time when your printed matter reaches the customers' hands, and help you predict when the order will come... When it will ring... When you will start to receive the payment..." in fact, The real purpose of the printing enterprises is the huge benefits

printing enterprises have evolved from a processing plant that simply performs printing ink on paper to a powerful and high-energy comprehensive service provider

"mail + performance" is the most obvious and popular way. Through mailing, printing enterprises in the United States have achieved value-added services and become indispensable partners for customers in the process

next, I will introduce another field, which we believe is also developing rapidly

large format digital inkjet printers are becoming increasingly popular among printing companies. The width of large format digital inkjet printer can be from 43cm to 2m or even wider, and it can be used for color printing on a variety of media. Many commercial printing enterprises use large-scale inkjet printers to output proofs

however, until recently, people have not fully realized the potential role of these devices in protecting and establishing trade relations

in fact, it often happens that the customer says to the salesman of the printing company, "I need to print more than a dozen posters" or "I plan to participate in a trade exhibition and need to hang a banner in our booth". The salesman has to ask the customer to go to other companies for such services

today, more and more printing enterprises realize that they can use large-scale digital inkjet printers to provide this service, thus strengthening their contact with customers

now, from speed printing shops to photo printing shops, everyone has started to use ink-jet printers, and is trying to find business opportunities to compete directly with commercial printing enterprises

in this respect, printing enterprises have absolute advantages. This is because:

first, the operation of the above equipment depends on the digital workflow, and the printing enterprise just has a professional digital workflow

second, customers may need to adjust or modify documents before printing, which is precisely the strength of printing enterprises

for customers, this also meets the requirements of getting more value-added services from fewer suppliers. This trend is very obvious

over the past ten years, the printing industry in the United States has been developing in the direction of less quantity, larger scale and richer product varieties

there are other more complex and difficult to recognize opportunities in the United States, and the potential return is also huge. Some printing enterprises and experts believe that the offset printing process is extremely suitable for the production of so-called "printed electronic products", including circuits, batteries, electroluminescent materials and radio frequency identification (RFID) materials. The development of RFID benefits from the first-class large companies like Wal Mart. They hope to build a smooth supply chain, and at the same time, they need to know more about and better control the goods from warehouse to store. Therefore, RFID technology has developed. Although an offset press can print a pattern used as a circuit with conductive ink. But it is not so easy to do it. Enterprises wishing to engage in this business have largely restricted the development and progress of related industries. They must be superior in maintaining stable and lasting printing quality and resolution. The continuity of the ink film and the thickness of the ink layer must be just right to ensure that the circuit can work normally

I give this example to tell you that there are great opportunities for the development of printing enterprises in the future. It depends on how you tap them

printing enterprises must realize that it is possible to open up a unique new market by actively learning how to innovate, how to operate correctly and how to meet the needs of customers

all this will happen

all this happens not only because the printing enterprises hope it will happen, or because the printing enterprises hope it can develop automatically until it catches up with the most effective method. One of the most effective methods is to use the trend of technological development with reasonable structure

all this happened because the development of the printing industry decided that it was inevitable

we believe that most people have a deep and lasting preference for printing

we believe that the durable and portable quality brought by printing is unmatched by other information systems

however, this does not mean that we can rest easy. Only hard work is our real guarantee. It is precisely because many colleagues have worked hard in the past 20 years to build a reliable all digital network environment and production workflow that our industry can be so prosperous today. Looking back, we can see that the printing industry has indeed made extraordinary efforts to realize its own digitalization

we embrace the future instead of running counter to the development of the times. When the high-speed and high-capacity digital network becomes popular, we are the only industry ready to do something on its basis

today, digital technology is the key to improving our automation level

with JDF and other excellent tools, we can continue to integrate our business and production processes, communicate more flexibly with customers, and further save time and cost in all links

today's printing industry is economical, efficient, productive and quality oriented

today's printing industry is an industry that really competes globally

this is a good momentum, because today, the world is our market. Our competitors, partners, allies and customers are everywhere

Author: npes

source: China and India

Copyright © 2011 JIN SHI